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Pricing fr produktbegleitende Dienstleistungen
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Buy Pricing fr produktbegleitende Dienstleistungen for $54.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
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$59.99 | $59.99 |
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Product Details
Mit dem Angebot produktbegleitender Dienstleistungen knnen sich Unternehmen von ihren Wettbewerbern differenzieren; allerdings ist das Pricing hierbei eine zentrale Herausforderung. Dem Marketing stellt sich die Frage, ob eine produktbegleitende Dienstleistung integral mit oder separat zur Kernleistung bepreist und angeboten werden sollte. Bjrn Rentner analysiert die Akzeptanz der beiden Angebots- und Pricingformen sowie die Einflussfaktoren, die zu Akzeptanzunterschieden fhren knnen. Auf seinen Ergebnissen basierend leitet er Handlungsimplikationen fr das Preis-Management bei produktbegleitenden Dienstleistungen ab.
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