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Theorie der Variantenvielfalt

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Springer Nature
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N/A
Part Number
0
GTIN
9783834941992
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New
Product Description

Ein umfassendes, theoretisch fundiertes Erklrungsmodell von (Produkt-)Variantenvielfalt ist in Abgrenzung zu vorhandenen Optimierungsmodellen Gegenstand der vorliegenden Arbeit. Die vielfaltsbezogene Wirkungsanalyse des Kaufentscheidungs- und Variantenproduktionsprozesses basiert auf einer neuartigen Definition von Variantenvielfalt, die neben der Anzahl auch den Grad der Unterschiedlichkeit von Varianten umfasst. Um die Bedeutung der Wahrnehmung von Variantenvielfalt hervorzuheben, wird dabei in Analogie zur Konsumentenverwirrtheit der Begriff Produzentenverwirrtheit entwickelt. Aus den Ergebnissen der Wirkungsanalyse werden schlielich Implikationen fr das Variantenmanagement und ein vielfaltsbezogenes Kennzahlensystem abgeleitet.

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