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Nachhaltigkeitsstrategieentwicklung
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Aufgrund von zahlreichen konomischen und kologischen Herausforderungen stehen Unternehmen zunehmend in der Verantwortung. Hier kann das Konzept des nachhaltigen Wirtschaften einen Lsungsansatz bieten. Die Autorin zeigt auf, wie Unternehmen eine konsistente Nachhaltigkeitsstrategie unter besonderer Bercksichtigung der eigenen Interessen und der Anforderungen der externen Anspruchsgruppen entwickeln knnen und evaluiert diesen formuliertenStrategieprozess am Beispiel der Dr. Ing h.c. F. PorscheAG.
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