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Markteintritt in Emerging Market Economies
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Die vorliegende Dissertation handelt von der Entwicklung eines evolutionren, praxisnahen Internationalisierungsprozessmodells fr den Markteintritt in Emerging Markets. Als Grundlage fr das entwickelte Prozessmodell dienen insbesondere die Produktlebenszyklustheorie von Vernon, das Lead-Country-Konzept, der Ansatzes der Uppsala-Schule sowie der Helsinki-Schule und nicht zuletzt der GAINS-Ansatz. Neben diesem neuen Modell erfolgt die Identifikation eines neuen institutionellen Ansatzes namens Emerging Triad, der sich mit der zunehmenden Verflechtung der sdlichen Hemisphrregionen beschftigt. Beide neuen Anstze werden abschlieend anhand der Trucksparte der Daimler AG empirisch berprft.
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