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Die 11 Irrtmer ber Event Management
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Ob Produktprsentation oder Kick-Off, Messeauftritt oder Firmenjubilum: Events haben Konjunktur. Wenn am Ende das Ergebnis stimmt, Gste und Kunden zufrieden sind, dann ist das ein Resultat harter Arbeit und penibler Vorbereitung. Und das Resultat der richtigen Strategie, einer guten Inszenierung, der passenden Dramaturgie. Hendrik Wolber nennt schonungslos die elf populrsten Irrtmer ber Events, zeigt gefhrliche Fallstricke und gibt praxiserprobte Tipps fr erfolgreiche Live-Kommunikation. Das Buch ist ein praktischer Leitfaden, der die Leser von der ersten Idee bis zur Erfolgskontrolle eines Events fundiert begleitet.
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