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Management von Medienunternehmen
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Die Digitalisierung hat die Distribution von Medieninhalten in den letzten 20 Jahren revolutioniert. Die digitalen bertragungswege zur Verbreitung von Medieninhalten werden kontinuierlich verbessert: hochauflsendes TV, mobile Endgerte, drahtlose Datenverbindungen, Video-on-Demand-Plattformen, Home Entertainment sind dabei die wichtigsten Schlagworte. Was bedeutet das nun fr die Redaktionen sowie fr die Prozessorganisation eines Medienunternehmens? Das vorliegende Fachbuch liefert einenaktuellenberblick ber die Entwicklungen im Rezipientenmarkt, den Hardwaremarkt, den Lizenzmarkt, den Werbemarkt und E-Commerce. Auerdem werden die internen Prozesse auf den Prfstand gestellt: Fhrung, Kernprozesse und Support stehen dabei im Blickpunkt.
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