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Computergesttzte Angebotssysteme in der persnlichen Verkaufsberatung

Computergesttzte Angebotssysteme in der persnlichen Verkaufsberatung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824466818
Condition
New
Product Description

Erfolgreiches Agieren eines Anbieters von komplexen Produkten am Markt setzt die effiziente Information der Nachfrager ber das Leistungsspektrum voraus. Moderne computergesttzte Angebotssysteme an der Schnittstelle zum Kunden sind damit entscheidender Wettbewerbsfaktor. Frank Brandt analysiert aus der Sicht des Marketing die Vorteile computergesttzter Angebotssysteme in der persnlichen Verkaufsberatung von Konsum- und Investitionsgtern. Der Autor weist anhand empirischer Untersuchungen erhebliche Verbesserungen der Beratungsqualitt und positive Rckkopplungen mit anderen Unternehmensbereichen nach.

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