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Preismanagement in Kreditinstituten

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824468065
Condition
New
Product Description

Aspekte der Preissetzung gewinnen bei steigendem Wettbewerb in Kreditinstituten stetig an Bedeutung. Grundlage strategischer Preisentscheidungen sind detaillierte Informationen ber interne Produktkosten, Kundenprferenzen und Konkurrentenverhalten. Gabriele Pfeufer-Kinnel integriert die bislang in Theorie und Praxis isoliert betriebene Analyse der genannten Determinanten in einem Ansatz. Dieser erlaubt die quantitative Bewertung der relativen Vorteilhaftigkeit der verschiedenen Preis-Leistungsbndel auf Basis der Produktrentabilitt und des Kundennutzens.

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