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Die Entstehung innovativer Systemgeschfte

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Springer Nature
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GTIN
9783824470792
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Product Description

Fr sehr komplexe Systemgeschfte liefert die bisherige Erfolgsfaktorenforschung keine statistisch validen Ergebnisse. Einerseits ist die Anzahl der Innovationen fr Systemgeschfte begrenzt, andererseits ist deren Heterogenitt hoch und die Vergleichbarkeit eingeschrnkt. Markus Melheritz zeigt durch interaktive Forschung eine Mglichkeit auf, in komplexen Systemgeschften der Verkehrstelematik das Wissen ber die Erfolgsfaktorenforschung nutzbar zu machen und dabei fr die wirtschaftswissenschaftliche Forschung einen neuen Weg des Erkenntnisgewinns zu erffnen. Der Autor entwickelt die Leitvorstellung vom handlungsorientierten Forschen, indem der Forschende zum integralen Bestandteil einer Untersuchungssequenz wird. Er ndert das Paradigma von der stringenten Objektivitt zur bewusst gewollten Subjektivitt und zur Einflussnahme im Projekt.

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