Copied Marketing-Related Motives in Mergers & Acquisitions
Marketing-Related Motives in Mergers & Acquisitions
Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the relative importance of market-based assets that are ofparticular interest in M&As. The contribution of this research is twofold. The first contribution is the examination of specific M&A motives in the U.S. food industry based on a sample of recently proposed M&As and their influence on shareholder value drivers. The second is the development and empirical application of a measurement tool. This tool is able to quanti:ty motives of particular M&A cases and their relative importance.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Discrete-Time Markov Control Processes
$129.00
Trends in Business and Economic Ethics
$109.99
Numerical Models for Differential Problems
$54.99
Recent Progress of Biochemical and Biomedical Engineering in Japan II
$259.00
Mathematics and Computer Science
$84.99
Cardiac Drug Development Guide
$84.99
Global Crime Connections
$109.99
The Developing Country Debt Crisis
$44.99
Families of Meromorphic Functions on Compact Riemann Surfaces
$44.99
African American Characters Grades PreK-2
$99.00
Pipelined Multiprocessor System-on-Chip for Multimedia
$84.99
Basic Real Analysis
$79.99
Disability Studies in India
$179.99
Space
$5.21
Breakthrough French
$74.99
Menschen in Figurationen
$29.99
Text Mining for Information Professionals
$89.99
Bildungskontexte
$49.99
Medical Image Computing and Computer Assisted Intervention MICCAI 2023 Workshops
$74.99
Naturgeme Heilmethoden
$59.99
Nonlinear Dynamics and Control
$219.99
Intelligent Textiles and Clothing for Ballistic and NBC Protection
$169.99
Moduli in Modern Mapping Theory
$84.99
Ma- und Integrationstheorie
$37.99
Mystery in Children's Literature
$109.99
Deformations of Algebraic Schemes
$159.99
Neural Information Processing
$89.99
Adrenal Glands
$89.00
Reinforcement Learning for Adaptive Dialogue Systems
$84.99
Laser Doppler and Phase Doppler Measurement Techniques
$449.99
Godunov Methods
$329.99
Algorithms and Techniques for VLSI Layout Synthesis
$84.99
Cold Inflow-Free Solar Chimney
$109.99
Political Economy and the Aid Industry in Asia
$39.99
Regulated Proteolysis in Microorganisms
$129.00
Fungal Disease in Britain and the United States 1850-2000
$31.00
A Graduate Introduction to Numerical Methods
$54.99
Political Hegemony and Social Complexity
$84.99
Buchfhrung 2 DATEV-Kontenrahmen 2023
$19.99
My Body by Emily Ratajkowski
$16.99
