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Einfhrung in das Logistik-Management
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Kundenorientierung wird als strategischer Wettbewerbsfaktor immer entscheidender. Diese Entwicklung beeinflut auch den Logistiksektor eines Unternehmens. In diesem Buch steht ein ganzheitliches Logistikverstndnis im Vordergrund. Frher isoliert betrachtete Teilprozesse werden in einen logistischen Gesamtproze integriert. Der Autor stellt zunchst die zentrale Bedeutung der Logistik als Markterfolgsfaktor heraus und unterzieht die Vielzahl logistischer Managementfunktionen einer Prozebetrachtung. Nach dem Prinzip "structure follows strategy" wird d er Logistikproze in die Aufbauorganisation verschiedener Strukturtypen eingebettet. Konzepte kundengerechter Marktversorgung werden anhand bertragbarer Anwendungen diskutiert.
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