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Die Studie behandelt das Fernsehen im Digitalzeitalter. Basierend auf einer Reprsentativbefragung wird das aktuelle Bildschirmverhalten der Brger, insbesondere in der Wechselbeziehung TV, Pay-TV, Internet behandelt. Es lassen sich knftige Nutzertypen identifizieren, die flexibel Web und TV je nach Situation einsetzen unddabei besonderen Wert auf qualitativ hochwertige Unterhaltung legen. Ferner geht die Publikation ausfhrlich auf neue TV-Formate und besonders digitale Plattformen ein und beleuchtet zudem die Rolle der Social Media fr Fernsehvorlieben.
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