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Grundlagen Export und Internationalisierung

Grundlagen Export und Internationalisierung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834942982
Condition
New
Product Description

Der Auenhandel gewinnt stetig an Bedeutung. Fr Unternehmen bringt die zunehmende internationale Vernetzung der Wirtschaft neue Herausforderungen mit sich. Jenen Betrieben, die in der Lage sind, die internationalen Marktchancen fr ihre Produkte und Dienstleistungen zu erkennen und zu nutzen, ohne die damit verbundenen Risiken zu vernachlssigen, erffnen sich Mglichkeiten zu Wachstum, Gewinnsteigerung und zur Entwicklung von Wettbewerbsvorteilen. In diesem Zusammenhang vermittelt dieses Buch kompakt, anschaulich und praxisnah die Grundlagen des Export- und Internationalisierungsmanagements, orientiert an konkreten Entscheidungen, die in Unternehmen bei der Planung undDurchfhrungzu treffen sind.

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