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Handbuch Dienstleistungsmanagement

Handbuch Dienstleistungsmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783322965035
Condition
New
Product Description

Professor Dr. Manfred Bruhn ist Ordinarius fr Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensfhrung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universitt Basel Professor Dr. Dr. h.c. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und Direktor des Instituts fr Marketing an der Westflischen Wilhelms-Universitt Mnster.

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