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Handbuch Dienstleistungsmanagement
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Professor Dr. Manfred Bruhn ist Ordinarius fr Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensfhrung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universitt Basel Professor Dr. Dr. h.c. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und Direktor des Instituts fr Marketing an der Westflischen Wilhelms-Universitt Mnster.
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