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Zur Qualitt von Inbound Centers im Marketing

Zur Qualitt von Inbound Centers im Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834943675
Condition
New
Product Description

Inbound Centers - auch als Call Center, Contact Center, Customer Service Center und Customer Care Center bekannt - werden einerseits als knftig wichtigster Kanal im Marketing bewertet und andererseits als unzureichendes Kundenerlebnis kritisiert. In Praxis und Wissenschaft mangelt es an Wissen ber Inbound Center Typen, ihre Wirkungen auf die Kundenbeziehungen und qualifizierten Implikationen fr das Management. Praxisorientiert untersucht Alexander Schagen die Qualitt von Inbound Centers, die Erlebnisse der Kunden und die Erfolge der Unternehmen.

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