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Univ.-Professor Dr. Manfred Bruhn ist Ordinarius fr Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensfhrung, am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universitt Basel und Honorarprofessor an der Technischen Universitt Mnchen. Prof. Dr. Hartwig Steffenhagen ist Universitts-Professor fr Unternehmenspolitik und Marketing im Institut fr Wirtschaftswissenschaften der RWTH Aachen. Die Autoren sind renommierte Wissenschaftler aus den Bereichen Marketing und Unternehmensfhrung.
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