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Erfolgreich akquirieren
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Neukunden zu gewinnen stellt fr jeden Verkufer eine enorme Herausforderung dar. Doch es gengt nicht, allein auf Bestandskunden zu setzen - ohne Neukunden kein Wachstum. Alexander Verweyen, einer der profiliertesten Vertriebs- und Verkaufsberater, verdeutlicht in diesem praktischen Ratgeber, wie es gelingt, die Neukundengewinnung Schritt fr Schritt zu perfektionieren. "Erfolgreich akquirieren" zeigt, welche Instrumente und Methoden sich fr die direkte Kundenansprache eignen und wie man den Kontakt mit Kunden am Telefon, per Brief und E-Mail oder im persnlichen Gesprch berzeugend gestaltet.
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