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Electronic Services

Electronic Services

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834944177
Condition
New
Product Description

Im Jahrbuch 2002 beschftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich: Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbndeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie knnen elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazittsmanagement elektronischer Services gestaltet werden? U.a.m. Neben den Forschungsbeitrgen beinhaltet das Jahrbuch einen umfangreichen Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites, Forschungsstellen u.a.m. zum Dienstleistungsmanagement.

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