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Praxis des Strategischen Managements
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Ziel dieses Sammelbandes ist es, Praktikern, Dozenten und Studierenden der Wirtschaftswissenschaften einen fundierten berblick ber den State-of-the-Art des strategischen Managements zu geben. Namhafte Praktiker berichten ber ihre Erfahrungen bei der Einfhrung des strategischen Managements und ber die Probleme der konkreten Strategiearbeit. Fhrende Fachvertreter nehmen zu ausgewhlten Fragen Stellung und zeigen neueste Entwicklungslinien der internationalen Forschung auf.
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