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Innovationsmanagement
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Marcus Disselkamp versteht Innovationsmanagement als die Sicherung und Frderung der Wettbewerbsfhigkeit. Innovationsmanagement bedeutet mehr als Ideenfindung und -bewertung. Dieses Buch - nun in der 2., komplett berarbeiteten Auflage - zeigt konkret, welche Schritte notwendig sind, um Ideen erfolgreich im Unternehmen umzusetzen. Es beschreibt die Voraussetzungen fr effektives Innovationsmanagement und stellt ausfhrlich die Verfahren und Techniken von der Findung einer Idee bis zu ihrer erfolgreichen Umsetzung vor. Mit vielen Beispielen. Auch Frdermittel und Sicherung der Schutzrechte werden behandelt.
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