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Key Account Controlling in der pharmazeutischen Industrie

Key Account Controlling in der pharmazeutischen Industrie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834944832
Condition
New
Product Description

Das deutsche Gesundheitssystem ist ein komplexes Regulierungsgefge. Damit die Marktteilnehmer die Konsequenzen ihres Handelns einschtzen knnen, werden die Kenntnis von Interdependenzen und die frhzeitige Information ber Vernderungen der Rahmenbedingungen immer wichtiger. Durch die Konsolidierung der Nachfragestrukturen gewinnt die Fokussierung auf die zentralen Schlsselkunden fr die Arzneimittelhersteller an strategischer Bedeutung. Die damit verbundene Vernderung im absatzwirtschaftlichen Geschftsmodell verndert den Informations- und Koordinationsbedarf mageblich und stellt somit neue Anforderungen an das Controlling. Neue praxistaugliche Instrumente zur Entscheidungsuntersttzung und Verhaltenssteuerung im pharmazeutischen Key Account Management werden bentigt.

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