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Markensoziologische Werbung

Markensoziologische Werbung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834945075
Condition
New
Product Description

In den letzten Jahren sind zahlreiche Publikationen zu einer Soziologie der Marke entstanden. Allerdings findet sich keine Arbeit, die sich mit der markensoziologischen Werktheorie auseinandersetzt. Der Autor zeigt den Stand der Forschung auf und entwickelt am Beispiel der Fiat Werbung in Deutschland eindeutige Parameter um eine Werbung in ihrer Resonanz zu optimieren.

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