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Produktmanagement
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Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wieim Produktmanagement. Andreas Herrmann und Frank Huber erlutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, Diskussion von Lsungsanstzen, Veranschaulichung durch Beispiele. Neu in der 3. Auflage In der3. Auflage wurden alle Kapitel berarbeitet. Ferner wurden die Themenbereiche Design und Online-Konfiguration ergnzt.
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