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Erfolgreiches Social Media Marketing

Erfolgreiches Social Media Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658000356
Condition
New
Product Description

Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf bergeordnete strategische und operative Fragestellungen die lngerfristige Relevanz der Aussagen.

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