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Geschftsmodell-Innovation
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In den letzten Jahren hat die Innovation von Geschftsmodellen in Theorie und Praxis eine hohe Aufmerksamkeit erlangt. Geschftsmodelle orientieren sich an Kundenbedrfnissen, kombinieren unterschiedliche Elemente eines Unternehmens miteinander und stiften somit einen Kundennutzen. Geschftsmodelle sind hufig schwerer imitierbar als Produkte, Dienstleistungen oder Prozesse und ermglichen Unternehmen eine bessere Differenzierung gegenber Wettbewerbern. Im Rahmen dieser Dissertation erfolgt die Entwicklung einer Methode fr Geschftsmodell-Innovation. Daneben findet die Entwicklung generischer Geschftsmodelle fr den Business-to-Business-Bereich statt.
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