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Interpersonale Kommunikation und Medienwirkungen

Interpersonale Kommunikation und Medienwirkungen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658002985
Condition
New
Product Description

Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer reprsentativen Telefonbefragung wird die Rolle von Gesprchen und Mediennutzung unter Bercksichtigung einzelner Rahmenbedingungen analysiert. Als Zielvariable fungiert dabei die Beurteilung der gesellschaftlichen und persnlichen Relevanz politischer Themen.

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