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Interpersonale Kommunikation und Medienwirkungen

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Springer Nature
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9783658002985
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Product Description

Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer reprsentativen Telefonbefragung wird die Rolle von Gesprchen und Mediennutzung unter Bercksichtigung einzelner Rahmenbedingungen analysiert. Als Zielvariable fungiert dabei die Beurteilung der gesellschaftlichen und persnlichen Relevanz politischer Themen.

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