Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Fuzzy Classification of Online Customers

Fuzzy Classification of Online Customers

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319159690
Condition
New
Product Description

This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query languages grammar.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Initiatives in Logic

$129.00

Fundamentals of Nano-Optics in Hyperbolic van der Waals Materials

$179.99

Exploration and Production of Oceanic Natural Gas Hydrate

$169.99

Contactless Healthcare Facilitation and Commodity Delivery Management During COVID 19 Pandemic

$109.99

23. Tagung vom 27. bis 31. Oktober Baden-Baden

$59.99

Understanding EAP Learners Beliefs about Language Learning from a Socio-cultural Perspective

$119.99

Relativistic Quantum Mechanics of Leptons and Fields

$249.99

Diskrete Mathematik

$44.99

Przisions-Meverfahren zur Bestimmung des elektrischen Leitvermgens geschmolzener Salze

$59.99

Sweden: From Neutrality to International Solidarity

$179.99

Staatliche Parteienfinanzierung und politischer Wettbewerb

$59.99

Dynamics of the Ukraine War

$119.99

Simple and Efficient Programming with C#

$44.99

Population Genetics

$39.99

Fundamentals of Machine Learning and Deep Learning in Medicine

$99.99

Health of People, Health of Planet and Our Responsibility

$59.99

The United Kingdom & the Six

$99.00

Mathematik fr BWL-Bachelor: bungsbuch

$29.99

Hybrid Dynamical Systems

$119.99

Guided Science Readers: Animals-Level A: Beautiful Butterflies

$3.71

Diversity, Affect and Embodiment in Organizing

$169.99

Beitrge zur Dienstleistungsforschung 2016

$69.99

Chancen und Grenzen von Wirkungsorientierung in den Hilfen zur Erziehung

$59.99

Groovy and Grails Recipes

$44.99

Objects for Concurrent Constraint Programming

$249.99

Networks, Markets & People

$219.99

Shadows and Silhouettes in Computer Vision

$109.99

Der Siemens-Martin-Ofen

$59.99

Richtlinien der Personalfhrung

$59.99

Pro Spring 6 with Kotlin

$59.99

Scholar Zone Extended Learning Math Grade K (2 Scholar)

$75.00

Managing PeopleSoft on the Oracle Cloud

$34.99

Management of Mountain Watersheds

$84.99

Operator Theory in Krein Spaces and Nonlinear Eigenvalue Problems

$109.99

National Geographic: Shackles From the Deep

$5.96

The Herpesviruses

$84.99

Microbial and Enzymatic Bioproducts

$39.99

Transformation and Development

$99.99

Mathematical Methods of Environmental Risk Modeling

$109.99

Stream Processor Architecture

$109.99