The Application of Fuzzy Logic for Managerial Decision Making Processes

Name: The Application of Fuzzy Logic for Managerial Decision Making Processes
Brand: Springer Nature
SKU: 9783319540474
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Springer Nature

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9783319540474

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Product Description

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

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