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Soziale Medien
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Die nicht-reaktiven Verfahren der Datenerhebung aus Sozialen Medien stehen hier im Kontrast zu klassischen Erhebungsinstrumenten der empirischen Sozialforschung. Dienste wie Facebook und Twitter enthalten Daten in einer vllig neuen Dimension aber auch mit vllig neuen Ansprchen und Herausforderungen. Ausgehend von der Frage nach der Verknpfung von Daten aus Sozialen Medien mit klassischen Erhebungsmethoden werden zentrale Aspekte der Daten- und Stichprobenqualitt, Mglichkeiten der Visualisierung, Methoden des Social Media Monitorings sowie des Datenschutzes von Fachvertretern der akademischen Sozial- wie der kommerziellen Marktforschung und der amtlichen Statistik vorgestellt.
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