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Methodische Probleme von Mixed-Mode-Anstzen in der Umfrageforschung
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Der Band vereinigt Beitrge aus der aktuellen Forschung zu Methoden der gleichzeitigen Anwendung unterschiedlicher Kommunikationsformen in einem Survey (sog. Mixed-Mode-Surveys). Mit Survey-Designs dieser Art knnen verschiedene Ziele verbunden sein. Dazu gehren etwa eine Reduktion der Erhebungskosten und eine Reduktion von Stichprobenverzerrungen. Der vorliegende Band beschftigt sich mit den Mglichkeiten und Grenzen des Einsatzes dieser Verfahren sowie mit deren Auswirkungen auf verschiedene Aspekte der Datenqualitt.
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