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Brand
Springer Nature
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GTIN
9783663078715
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Product Description

Modeme Zeiten. Ob Jimmy heute noch zum Regenbogen ginge? Kaum. Man geht Internet. Man geht nicht ins Internet. Man geht ganz einfach Internet. Jimmy ginge also bestenfalls Regenbogen. Wahr scheinlich aber ginge auch er Internet. Man surft. Man schreibt keine Briefe und versendet keine Faxe - man versendet und empfangt E-Mails. Man geht nicht zum Einkaufe- man besucht virtuelle Shopping-Malls, kauft per Mausklick und be zahlt per Angabe der Kreditkartennummern. Im Netz spielt die Mu sik. Als Unternehmer hat man die ganze Welt per Klick auf dem Monitor. Man gehrt - geflligst - zur neuen Generation, die sich nicht mehr mit dem Ballast alter Wirtschaftswissenschaften abschleppt. Knnen kommt nicht mehr von Kennen, sondern von Machen. Planung, Ana lyse, Controlling - Elemente von gestern. Das Business von heute folgt anderen Gesetzmigkeiten. Die Start-ups machen es vor: Eine Idee, ein elektronischer Weg ein paar finanz starke Partner, eine Ge sellschaft und ab geht's.

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