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Business Innovation: Das St. Galler Modell

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Springer Nature
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N/A
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GTIN
9783658071660
Condition
New
Product Description

Business Innovation ist eine umfassende strategische Fhrungsaufgabe. Sie prgt das Unternehmen und erfordert ein professionelles Management. Dieser fr Praxis und Lehre konzipierte Band stellt erstmals ein ganzheitliches Modell der Business Innovation vor und beschreibt detailliert Elemente sowie Gestaltungsmglichkeiten aus Sicht der Unternehmensfhrung. Aktuelle Ergebnisse der Innovationsforschung werden von ausgewiesenen Experten prsentiert, erklrt und in das Modell eingeordnet. So wird deutlich: Business Innovation ist kein Zufall, sie kann gezielt gefrdert und realisiert werden.

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