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Automotive Management
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Product Details
Das Automobilgeschft stellt in vielen Lndern einen bedeutenden Wachstumsmotor fr die Wirtschaft dar. Um im globalen Wettbewerb zu bestehen, mssen die Unternehmen der Automobilindustrie ihre strategische Ausrichtung und ihr Marketing optimieren. Dazu bietet dieses Buch eine auf die Branche abgestimmte bersicht zu allen wichtigen Aspekten fr ein erfolgreiches Automotive Management. Erfolgsfaktoren und Lsungsanstze werden von Experten aus Wissenschaft, Beratung und Unternehmen der Automobilwirtschaft umfassend und ausfhrlich beschrieben und mit zahlreichen Beispielen aus der Praxis illustriert.
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