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Praxishandbuch Soziale Medien in der ffentlichen Verwaltung
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Das Buch richtet sich vor allem an Social-Media-Verantwortliche in der ffentlichen Verwaltung. Im Detail werden die derzeit gltigen rechtlichen Rahmenbedingungen erarbeitet und anwendungsorientiert die Vorgehensweise zur Formulierung und Implementierung von Social-Media-Strategien und -taktiken dargestellt. Mit Beispielen aus der Verwaltungspraxis in den deutschsprachigen Lndern sowie Best Practices-Beispielen aus den USA.
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