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Alles was Sie ber Marken wissen mssen

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658009434
Condition
New
Product Description

Eine langfristig erfolgreiche Marke zu kreieren und zu fhren gilt als Knigsdisziplin. Neben einem professionellen Markenmanagement und einer ausgeklgelten Strategie spielen aber auch Geduld, Neugier und Mut eine entscheidende Rolle auf dem Weg zur marktfhrenden Brand. Doch was heit das konkret in der Praxis? Welche grundlegenden Regeln gilt es zu befolgen? Was machen Ikea, Apple oder Red Bull richtig? Wer hilft beim Markenaufbau, und wie findet man sich in der Flle der Markenbegriffe zurecht? Alles, was Sie ber Marken wissen mssen gibt einen fundierten berblick ber alles Wissenswerte rund um das Thema Marke. Nicholas Adjouri beschreibt leicht nachvollziehbar und an vielen praktischen Beispielen, was Marken erfolgreich macht, wie man eine neue Marke zielgerichtet entwickelt und managt und warum Marken scheitern. Adjouri erlutert zudem, wie Markt- und Markenforschung, Werbeagenturen und Unternehmensberatungen einen Markenaufbau wirkungsvoll untersttzen knnen. Auerdem: Zahlreiche Checklisten, die wichtigsten Marken-Regeln auf einen Blick und ein abschlieendes Marken-Glossar machen dieses Buch zu einer unverzichtbaren Arbeitshilfe fr jeden Markenpraktiker.

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