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Interne Kommunikation im Vernderungsprozess

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Brand
Springer Nature
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N/A
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0
GTIN
9783663103998
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New
Product Description

Unternehmen unterliegen zeitlich immer rasanter und inhaltlich immer radikaler werdenden technischen und organisatorischen Vernderungen. Wer bei diesen Change-Prozessen in den Betrieben oft zu kurz kommt, sind die Mitarbeiter. Sie mssen optimal informiert und einbezogen werden, um sich am Vernderungsprozess zu beteiligen. Es bedarf der abgestimmten Kommunikationsstrategie, damit Betroffene betriebswirtschaftliche Vernderungsprozesse mittragen und positiv beeinflussen. Interne Kommunikation beschreibt die einzelnen Prozessschritte wie Kick off, kommunikative Begleitung und Nachbereitung am praktischen Beispiel einer Firmenfusion. Dabei kommt es auf die richtige Kombination von Kommunikationsfaktoren an: Inhalte mssen auf die verschiedenen Mitarbeiter-Zielgruppen abgestimmt sein, um dann auf dem richtigen Wege - etwa per E-Mail, Flyer, Broschre oder auch per direkter Ansprache - bermittelt zu werden. Ein ntzlicher Leitfaden mit zahlreichen Anregungen und Checklisten.

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