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Personalmarketing im Internet

Personalmarketing im Internet

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658118808
Condition
New
Product Description

Caroline Brge untersucht die Mglichkeiten, die das Internet fr das Personalmarketing bietet. Sie erklrt die wichtigsten Begrifflichkeiten des Personalmarketings, geht auf rechtliche Probleme bei der Nutzung von Social-Media-Kanlen ein und ergrndet, wie man rechtlichen Problemen vorbeugt. Darber hinaus liefert sie einige praktische Beispiele fr erfolgreich umgesetztes Personalmarketing im Internet. Die Autorin zeigt, dass das Internet ein ntzliches Instrument fr die Akquise geeigneter Arbeitnehmer ist.

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