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Personalmarketing im Internet
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Product Details
Caroline Brge untersucht die Mglichkeiten, die das Internet fr das Personalmarketing bietet. Sie erklrt die wichtigsten Begrifflichkeiten des Personalmarketings, geht auf rechtliche Probleme bei der Nutzung von Social-Media-Kanlen ein und ergrndet, wie man rechtlichen Problemen vorbeugt. Darber hinaus liefert sie einige praktische Beispiele fr erfolgreich umgesetztes Personalmarketing im Internet. Die Autorin zeigt, dass das Internet ein ntzliches Instrument fr die Akquise geeigneter Arbeitnehmer ist.
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