This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises produce a dynamic of unbridled disruption, concentration and erosion of human and natural resources. The book analyzes how, in the face of this dynamic, once successful business models increasingly lead to existential jeopardy.The book embeds its argument in the impact of technological change on strategy in general. It subsequently analyzes the degree of rationality in the strategy building process to juxtapose revenue and responsibility as the fundamental principles of diverging strategic concepts. In its central chapters the book explores the benefits of consciousness-driven business models and value-added strategies for the awareness markets of the future and their impact on team excellence and resource handling. It develops an understanding of how corporations can function as ecosystems fostering the growth and development of the resources they operate on, rather than being based on their exploitation. Understanding this structure of viable future business models is the overall theme of this pioneering book. This book endeavors to set out yet another paradigm for a viable economics, the paradigm of ethicology. It seeks to replace the concepts of competition, scarcity and growth with strategies and business models based on resource creation, added values cycles, enrichment and symbiosis in line with the awareness economy it describes. Hunter Lovins,President and Founder of Natural Capitalism Solutions ... a very basic paradigm shift in our future strategies Henner Klein, Chairman Emeritus A.T. Kearney The book stands right on the tectonic fault line between our old and our new reality. It manages to do both: analyze the shifting paradigms and provoke new thinking. Dr. Martin R. Stuchtey, Director of the McKinsey Center for Business & Environment This book is raising the bar. His vision dares to rethink the principles of the liberal and social market economy in a globalized business world. Prof. Dr. Ren Schmidpeter, CBS Kln A book worth reading and reflecting on. Onwards to an economy that works for 100% of humanity. Michael Pirson,Associate Professor, Director Center for Humanistic Management, Fordham University and Research Fellow, Harvard University powerful arguments and practical guidance on how companies can become sustainable and live up to the realities of global enterprise Michael Hilti, Hilti AG.