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Pressearbeit praktisch
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Dschungelcamps und Big-Brother-Container sind nicht der einzige Weg, in die Medien zu kommen. Seriser und nachhaltiger ist die Pressearbeit. Wie die in der Praxis aussieht, zeigen Gabriele Hooffacker und Peter Lokk in Pressearbeit praktisch. Dieser Ratgeber fr Profis und Laien bezieht vom ersten bis zum letzten Kapitel Social Media, Online-PR und Web 2.0 mit ein.
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