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Online-Journalismus
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Die fnfte Auflage des Handbuchs liefert Tipps und praktische Anleitungen zum Texten fr Internet und Intranet, zu Bewegtbild und Podcast, Sozialen Netzwerken und Communitys, Formen und Formaten des Mediums sowie zu den Ablufen im Content-Management. Wie wird man Online-Journalist? Wo arbeiten Online-Journalisten? Was mssen sie beherrschen: an journalistischem Handwerk, an Internet-Kenntnissen, an Online-Recht? Wie textet man Teaser? Wie bindet man Useraktivitten ein? Welche Rolle spielen Audio und Video im Rahmen des crossmedialen Webangebots? Wie sorgt man dafr, dass der Content auch gefunden wird (Suchmaschinenoptimierung)?.
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