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Herausforderungen fr das Automotive Engineering & Management

Herausforderungen fr das Automotive Engineering & Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658018160
Condition
New
Product Description

Die Herausforderungen fr das Automobilmanagement und das Automotive Engineering sind heute grer als je zuvor. In der volkswirtschaftlich bedeutenden Automobilindustrie hat ein langfristiger bergang in alternative Antriebstechnologien begonnen, die die meisten Kunden bislang noch als technologisch nachteilig wahrnehmen und fr die sie nicht noch einen Aufpreis zu zahlen bereit sind. Zugleich hat eine Verlagerung von Umsatz und Wertschpfung in neue Wachstumsmrkte eingesetzt, weshalb die Automobilunternehmen Strategien, Organisationsstrukturen sowie Technologien anpassen mssen.Diese Herausforderungen liegen an der Schnittstelle von Automotive Engineering & Management, d.h. von Technik und Betriebswirtschaft. Das Buch enthlt die Beitrge einer Ringvorlesung im Sommersemester 2012 an der Universitt Duisburg-Essen.

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