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konomie des Baumarktes
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Ein fundiertes Grundlagenwerk zur konomie des Baumarktes, dasdieMarktmechanismen unter Bercksichtigung der bauwirtschaftlichen Besonderheiten ausfhrlichdargestellt undihreUnterschiede im Vergleich zur Volks- und Betriebswirtschaftslehre aufzeigt. BauspezifischesFachvokabularwird erlutert, so dass diese Inhalte auch fr Dozenten und Studierende der Volks- und Betriebswirtschaft verstndlich sind. Diepraxisbezogene Darstellunguntersttzt auchUnternehmen und Verbnde der Bauwirtschaft bei der Optimierungihrer strategischen Fhrungskompetenzen.
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