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Dialogmarketing Perspektiven 2012/2013
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Innovationsstarke Branchen und dazu zhlt das Dialogmarketing ganz eindeutig bentigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu frdern. Der Sammelband Dialogmarketing Perspektiven erscheint 2012/2013 bereits im siebten Jahr und vereint aktuelle Fachbeitrge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurck auf den 7. wissenschaftlichen interdisziplinren Kongress fr Dialogmarketing, den der DDV im September 2012 an der Hochschule der Medien in Stuttgart veranstaltete.
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