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Verbraucheraufklrung und Klimaschutz
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Um die Emission von Treibhausgasen zu reduzieren, kann das Verhalten von Verbrauchern in einem fr den Klimaschutz positiven Sinne beeinflusst werden. Eine Mglichkeit hierzu besteht in der Umsetzung von Interventionen zur Aufklrung von Verbrauchern. Christoph Emanuel Mller untersucht den speziellen Typ der informellen interaktiven klimabezogenen Verbraucheraufklrung von kurzer Dauer und zeigt in seinen empirischen Analysen die positive Wirkung derartiger Manahmen. Mithilfe eines theoriegeleitet entwickelten Wirkungsmodells beleuchtet er potenzielle Mechanismen, welche sich whrend der Interventionsteilnahme auf Seiten der Verbraucher abspielen knnen.
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