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Management der Nachhaltigkeit

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658022891
Condition
New
Product Description

Die globale wirtschaftliche Verantwortung liegt sowohl bei Unternehmen als auch bei Konsumenten. Immer mehr kommt es darauf an, wie die Unternehmen ihr Change-Management in Sachen Nachhaltigkeit beherrschen und inwieweit sie aus der Beziehung mit den Konsumenten interaktiv lernen. Das Buch zeigt neue Techniken des Nachhaltigkeitsmanagements auf und verweist auf die faszinierenden Mglichkeiten, globale Verantwortung in der Werte-konomie durchzuspielen.Unternehmer und Manager werden mit den neuen Marketing-Tools der Zertifizierung konfrontiert und in die Lage versetzt, damit in den modernen Netzwerken prsent zu sein und auf diese Weise Wettbewerbsvorteile zu realisieren.

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