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Mythos CSR
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Product Details
Dirk Raith wirft einen kritischen Blick auf Corporate Social Responsibility und Nachhaltigkeit als Themen von Managementforschung und -beratung. Dabei werden Annahmen und Versprechen einer als Business Case gedachten Unternehmensethik aus historischer, ethischer und zeitdiagnostischer Perspektive untersucht. Die Analyse der CSR- und Nachhaltigkeitsberatung fhrt im Ergebnis zu einer Entzauberung des "CSR als Business Case"-Paradigmas. Zugleich zeigt der Autor realistische Alternativen auf: vom Moral Case der CSR bis hin zu Mglichkeiten einer ethisch orientierten Managementberatung.
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