Copied User-Generated Content and its Impact on Branding
User-Generated Content and its Impact on Branding
The emergence of social media as one of the driving forces of consumers online experiences today also challenges our current understanding on marketing and brand management. The effects of brands social media involvement are to this day uncertain. Severin Dennhardtshows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers purchase decision process.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Ein Beitrag zur Planung und Bewertung Neuer Arbeitsstrukturen in NE-Metallgieereien
$69.99
Acceptance- and Mindfulness-Based Approaches to Anxiety
$89.00
Violence and Psychopathy
$129.00
Terrestrial Rare Gases
$54.99
Cardio-Oncology
$139.99
National Geographic Kids Readers- Fact Reader- Level 3: Bling!
$4.46
Beyond Cairo
$39.99
Produkt- und Anlagenoptimierung
$39.99
Nuclear Matter and Heavy Ion Collisions
$54.99
The Green Revolution and Economic Development
$129.00
Numerical Analysis
$29.99
Realism, Naturalism & Symbolism: Modes of Thought & Expression in Europe, 1848-1914
$99.00
Parkinson's Disease and Related Disorders
$219.99
Optimal Stochastic Scheduling
$169.99
The Dhammapada- Sayings of the Buddha Essential Wisdom Library by F. Max Muller (Translator)
$14.99
Mobile and Ubiquitous Systems: Computing, Networking and Services
$159.99
Power Systems Resilience
$169.99
Politics, Managerialism, and University Governance
$54.99
Lebensverlufe in West- und Ostdeutschland
$59.99
Die Rntgenuntersuchung im Kindesalter
$54.99
From Fourier Analysis and Number Theory to Radon Transforms and Geometry
$169.99
Beyond Energy
$69.99
Zwischen Mobilitt und Sesshaftigkeit
$49.99
Context-Aware Pervasive Systems and Applications
$99.99
Flucht Bildung Integration?
$59.99
The United States Constitution
$129.00
Resource Management in Rice Systems: Nutrients
$169.99
Landslide Science and Practice
$169.99
Reviews of Environmental Contamination and Toxicology Volume 245
$109.99
Bio-Inspired Models of Network, Information, and Computing Systems
$39.99
L-Dopa-Substitution der Parkinson-Krankheit
$64.99
Simulation in CIM
$69.99
Ethical Principles and Economic Transformation - A Buddhist Approach
$84.99
Technology and Underdevelopment
$37.99
Bits on Chips
$39.99
Managing Economies, Trade and International Business
$54.99
Grammatical Inference: Algorithms and Applications
$54.99
Robert Owens Experiment at New Lanark
$99.99
Balsamic Vinegars
$159.99
Red Light, Green Light
$5.96
